html email

html email

For a lot of designers, the job ends the moment the site launches. You’ve polished the design, built the CMS, and the happy client’s check is in the mail. Next, please. Unfortunately, there’s a big opportunity being missed here. Launching a great website is one thing. But as a designer, you can also play a key role in ensuring that website achieves the actual goals for which it was designed. As well as leading to a more satisfied client, it can provide an additional revenue stream for your business and help set you apart from your competition. Whether your client’s goal is to sell widgets, drive membership, or build a passionate audience, email marketing (done correctly) is one of the most effective ways to achieve it. It’s that “done correctly” bit that is often overlooked, and it makes all the difference in the world.

This book is for web designers who are looking for a way to design and build effective HTML emails for their clients or bosses. In the following chapters, we’ll cover how to plan, design, and build HTML emails that produce real results.
Why should you trust me to tell you about it? Well, I’m a web designer too, and these days I’mpart of the Campaign Monitor team, where we spend all day researching and reading some terrific email newsletters. I can tell you without a doubt that
it’s possible to produce truly excellent emails that work whether read using Gmail or Pine (a text-based email client that had its heyday in the early nineties). My goal is for you to reach the end of this book with all the skills and information
you need to be able to confidently offer your clients email newsletter design that they’ll be happy to pay for. Let’s get started!
These sample chapters of Create Stunning HTML Email That Just Works!, written by Mathew Patterson and published by SitePoint, will give you a glimpse into just how easy HTML can be. If you’re tired of cringing in fear each time your clients mention HTML email, this book is the perfect solution. We’ve taken the pain out of planning, designing, and building HTML email. HTML email can be simple and effective if you follow the key steps outlined in this book.
This sample includes:
■ a summary of contents
■ information about the author, editors, and SitePoint
■ the Table of Contents
■ the Preface
■ Chapters 1 (“Why Email?”) and 3 (“Design for the Inbox”) from the book
■ the book’s Index
Create Stunning HTML Email That Just Works! is your complete HTML email resource.
This comprehensive book simplifies HTML email and will help you avoid the most common HTML email design mistakes.
What’s In This Excerpt?
Preface
Chapter 1: Why Email?
We dispel the myths about HTML email and try to convince you that it’s a fantastic untapped market for web designers
Chapter 3: Design for the Inbox
A review of the design differences between web pages and emails, and how to make your emails both attractive and effective
Index
What’s In the Rest of the Book?
Chapter 2: Planning an Email Campaign Advice and tips for planning a successful email campaign by focusing on goals
Chapter 4: Coding Your Emails
Learn how to build robust email templates that display correctly in all email software
Chapter 5: Understanding Permission
Understand the legal and business ramifications of permission in email to become a valuable information resource to your clients
Chapter 6: Selling Email to Your Clients
Add email design to your service offering and cash in on a market that many designers ignore
So, don’t be scared! Enjoy these free sample chapters, and when you’re ready to
dive in,
grab yourself a complete copy here:
https://sitepoint.com/bookstore/go/242/1580bd.
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