Success website
Here’s the million-dollar question: “What is the secret to a successful website?”
I’n not foolish enough to suggest a single answer. However in my decade of working on client websites I have noticed a recurring pattern. The sites that succeed are those that have a well informed, passionate website owner at the helm. No single thing makes a site successful, but a good website owner will put into place the elements that give a site a fighting chance.
The question should not be “What is the secret to a successful website?” but “How do I become a great website owner?”
No definitive manual exists explaining how to do the job. What does it mean
to be a website owner and how can it be done successfully?
There are three principles of website management that encapsulate this mentality:
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‣ Balancing conflicting priorities
‣ Defining your role
‣ Planning for the future
Balancing the various conflicting priorities in web design is like constructing a building. A building is made up of a series of pillars. If one pillar is shorter than the others or missing entirely then the building is in danger of collapsing.
As in construction it is vital that the pillars of web design have equal priority and that you ensures a balance between them all. There are six pillars of web design:
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- Usability
- Aesthetics
- Content
- Accessibility
- Development
- Objectives
Having a vision
A good website owner should have a clear vision and be capable of developing it over the long term. This vision will evolve through discussions among the si te’s stakeholders. When a site is being developed alongside a web design agency, it is
good practice to include them in shaping the vision. Unfortunately, web design agencies are often brought on board after the vision has been formed and so their input is missed. This can cause problems further down the line, but we will cover that in more detail later. You need to have a clear picture of what role the site plays within your organization and how that role could be expanded later. The vision for your site should fall into two categories.
First, there is the core vision, which is the unshakable objective for the site. Consider a website that sells luxury holidays. Their objective might be to “make planning and booking your dream holiday a pleasurable and intuitive experience, so increasing online sales.
The second category is the roadmap. This is a vision of how your site will develop over the coming months and even
years. What kind of new functionality are you planning to add and how is the user base expected to change?
Related posts:
- Website Owner’s manual |the secret to successful Websites
- The Web Startup Success Guide free Ebook in Website development
- Web ReDesign 2.0: Workflow that Works in redesigning website
- How to Clean Your Website?
