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For a lot of designers, the job ends the moment the site launches. You’ve polished the design, built the CMS, and the happy client’s check is in the mail. Next, please. Unfortunately, there’s a big opportunity being missed here. Launching a great website is one thing. But as a designer, you can also play a key role in ensuring that website achieves the actual goals for which it was designed. As well as leading to a more satisfied client, it can provide an additional revenue stream for your business and help set you apart from your competition. Whether your client’s goal is to sell widgets, drive membership, or build a passionate audience, email marketing (done correctly) is one of the most effective ways to achieve it. It’s that “done correctly” bit that is often overlooked, and it makes all the difference in the world. Continue reading
